Crafting Impactful Moments Through Vision and Innovation
Written by the Team at Cerbelli Collective
Photos by Michele Illuzzi
Across two remarkable celebrations this season, the Cerbelli Creative team brought to life experiences defined by imagination, intention, and world-class creative execution. Each event carried its own energy and aesthetic, yet both demonstrated the power of collaboration, storytelling, and bold design operating at the highest level. Behind the scenes, our team managed and produced these extraordinary multimillion-dollar experiences simultaneously, ensuring every creative vision was executed with precision, care, and seamless coordination.
Together, these events stand as vivid examples of how partnership, innovation, and a unified mission can elevate any moment into something unforgettable. Whether rooted in refined sophistication or shaped by theatrical imagination, each experience reflects what is possible when teams move with purpose to create moments that resonate long after they’re over.
VIP Ryder Cup Celebration
Video by Alive Coverage
Photos by Michele Illuzzi
At Jones Beach Theater, in partnership with NY State Parks, an evening of elegance and connection unfolded as the open-air venue became the setting for a celebration designed beyond the imagination. Presented by DP World, a Worldwide Partner of The Ryder Cup, the event showcased their commitment to building meaningful partnerships and driving progress on a global scale. More than 800 VIPs and customers from across business and sport gathered for a night that blended sophistication with purpose, brought to life through strategic vision and thoughtful detail. George P. Johnson Experience Marketing led the creative direction, with Live Nation, Cerbelli Creative, and Marcia Selden Catering working in lockstep to support the experience at every touchpoint. Together, the teams crafted an evening that felt both monumental and seamless, setting a new standard for large-scale celebration.
Corporate Halloween Celebration
Photos by Michele Illuzzi
Halloween then ushered in a completely different kind of magic at Cipriani Wall Street, where Something Wicked transformed the iconic space into an emerald-lit world filled with mystery, enchantment, and high drama. The annual celebration offered the thrill of stepping into a fully immersive environment, where bold design, atmospheric lighting, and intricate details created an experience that blurred the line between elegance and fantasy. Our team helped shape the vision into a living, breathing world of its own, where each moment felt intentional and every corner carried a hint of the unexpected. It was a night that invited guests to surrender to the spectacle, proving that being a little wicked was entirely the point.
Want to experience more of the magic? Head to the Cerbelli Creative website to learn more.